Social Media Manager: Malvern, PA

The Social Media Manager will focus on the execution of an innovative social strategy across all properties, and management of the in-house Social Media team. At the core of paid social strategy is audience engagement, customer prospecting, YouTube marketing, brand messaging and public customer resolution. The successful candidate will have a proven track record of Social Media strategy, execution and in-house staff or agency management.


Responsibilities:
•Develop strategy and execute for engagement, content creation, prospecting, paid social, and brand positioning across all major Social networks and select niche communities
•Develop & implement YouTube Marketing strategy with our in-house video production team, leverage video assets for reach & discoverability on YouTube platform and beyond
•Drive significant top-of-funnel customer acquisition marketing efforts through paid and organic social
•Provide thought-leadership and identify opportunities, best-practices, tools and trends in the social space; recommend test plans to trial new initiatives
•Develop and manage relationships with key media outlets and influencers
•Manage a team and prioritize effectively to accomplish all goals
•Drive data driven improvements in day-to-day Social Media channel performance
•Be a voice for brand marketing decisions and own select brand marketing budgets

Requirements:
•Education: Undergraduate degree in related field, or an equivalent combination of education and experience required
•Experience: Minimum 5+ years of Social Media experience required
•Experience managing a team or agency; team strongly preferred
•Experience strategizing, running, analyzing and improving paid social media campaigns
•Experience in growing and engaging large audiences on major social media platforms such as YouTube, Facebook, Instagram
•Experience with web analytics platforms (ie. Facebook Ads, Google Analytics, YouTube Analytics, etc.)
•Expert knowledge of social publishing, optimization and engagement tools a plus (Hootsuite, Sprout Social, Falcon, etc.)
•Excellent time management and multi-tasking skills

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly by sending your resume in Word format to: tmcdonald@dcmstaffing.com. Please list your subject line as: "Social Media Manager Candidate: (Your Name)".

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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