Senior Manager, Mobile Strategy: Phoenix, AZ

The Senior Manager, Mobile Strategy is an experienced, digital savvy, customer-centric thought leader who will be responsible for the day to day management of the mobile applications as well as building a communication and engagement strategy to ensure our client is engaging with customers on the device they use most.


Responsibilities:
•Develop, maintain and execute a mobile communication and engagement strategy that aligns with the overall goals of the mobile strategy
•Manages overall content management process including but not limited to developing ideas, management of content calendar, working with cross-functional teams to have ideas approved, management and execution of uploading of content and reporting on results.
•Work with cross-functional teams, including internal partners and external agencies, to manage projects, coordinate resource needs, develop new site/app capabilities, and enable customer solutions
•Develop marketing programs to increase mobile traffic, conversion and retention
•Coordinates with media team to drive traffic to the mobile/tablet experiences aligned to achieve channel goals
•Stays current on new technology innovations, best practices and consumer buying behavior trends in Mobile/Tablet both among retail competitors and industry leaders in mobile
•Performs quality assurance and final user acceptance testing of new functionality
•Manage forecast, tracking and accuracy of assigned budget line items
•Develop and mentor highly functioning teams of employees/contractors while ensuring strong relationships cross-functionally
•Report on recurring mobile app KPIs as well as additional ad hoc mobile reporting.

Requirements:
•5-7 years experience developing and delivering online/digital marketing strategy in a dynamic, fast-paced environment required
•Mobile technology background which includes devices, operating systems, notifications, reporting and analytics, carriers, and networks is a plus
•A Bachelors degree in marketing or business is required
•Knowledge of native mobile/tablet apps across various operating systems, mobile web UI design principles and mCommerce
•Knowledge of best practices in engaging and communicating with consumers through mobile devices
•Knowledge of analytics platforms and ability to pull reports and analyze data
•Understands technological opportunities for Mobile & Tablet (i.e. location based services, bar code technology)
•Proven ability to understand customers and competitive markets, and translate their needs into business strategies and initiatives
•Strong conceptual and creative problem-solving skills
•Independent self-starter who has consistently exhibited a bias for action
•The ability to work with business partners to develop new ideas that are supported with strong, strategic thinking
•Works well with a diverse group of people, from highly analytical and technical personalities to creative visionaries
•Must have the ability to simultaneously manage a large number of projects and priorities
•Possesses a strong attention to detail

 

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly by sending your resume in Word format to: tmcdonald@dcmstaffing.com. Please list your subject line as: "Senior Manager, Mobile Strategy Candidate: (Your Name)".

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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