Search Engine Marketing Sr. Strategist: Emeryville, CA

Our client is looking for a full-time Search Engine Marketing Sr. Strategist to join their team. This person will help drive the client strategy, planning and execution of the agency paid search marketing initiatives to achieve business objectives. A successful Sr. Strategist will have great attention to detail and be able to take complete ownership of clients and drive their goals to completion. Additionally, you will work with other members of the team to help them learn and leverage them in executing client strategy.


Responsibilities:
  • Manage the day to day paid search campaigns in Google, Bing-Yahoo!, Facebook and other online channels
  • Identify and implement opportunities for optimization, including but not limited to creative and on-page testing, bid adjusts, budget allocation, and channel management
  • Set up, execute, and monitor tests for new traffic sources
  • Track ROI & profitability of marketing campaigns using performance metrics and make strategic decisions
  • Ability to read into and analyze data to identify trends and understand what data is important
  • Aid in developing a media plan
  • Build and execute paid search marketing campaigns against media plans
  • Work to foster relationships and communicate effectively with internal team and external clients
  • Communicate campaign performance to team clearly and concisely
  • Develop and teach junior team members in the ways of direct response digital media
Position Expectations:
  • Demonstrated expertise and experience in paid search for direct response
  • Curiosity and interest in learning new skills outside of paid search, such as display, social, etc.
  • Show absolute attention to detail and a strong capacity for problem solving
  • Be a true team player with the ability to have fun!

Requirements:
  • 3-5 years of previous search marketing experience
  • Highly proficient in Excel with capacity to utilize formulas, pivot tables and more
  • Experience with statistical analysis and working with large data sets
  • Any scripting language experience or programming experience a plus
  • Bachelor's degree

 

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to Holly by sending your resume in Word format to: tmcdonald@dcmstaffing.com. Please list your subject line as: "CRM Manager Candidate: (Your Name)"

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

button-submit-your-resume.png

backButton.png