AVP of Customer Analytics & BI: New York, NY

The Customer Analytics and BI team will provide the foundational data and analytical capabilities to facilitate informed decision making within the marketing group to maximize the omni-channel customer value, sales and profitability. This role will play a critical effort in shaping and executing the growth agenda through leveraging subject matter expertise in Information Management, Analytics and Data Strategy. The AVP of Customer Analytics & BI will be tasked with building out and owning the BI/analytics roadmap that will help us better understand and drive growth for the business.

  • Develop and Deploy analytical tools and data science techniques to analyze large data sets and develop custom models/algorithms to uncover trends, patterns and insights in the data.
  • Design, architect, implement, and support key datasets from a variety of providers that provide structured and timely access to actionable business information.
  • Assess and understand all key structured and unstructured data sources across the enterprise.
  • Proven experience in MDM Strategy and enterprise data goveranance
  • Helps establish internal mindset and capability to instill a data-driven decision-making culture.
  • Key stakeholder in driving new thinking around initiatives in analytics and data strategy.
  • Constantly monitor data science trends, emerging tools and technologies and supports strategic leadership in developing common, best and continually improving frameworks, processes and best practices for predictive science
  • Provides support for analytics work across the organization, ensuring it is in alignment with the defined analytics agenda.
  • Provide thought leadership to business partners and team to evolve the development and reporting of KPIs to measure marketing effectiveness (i.e., channel sales attribution, customer segmentation, omni-channel propensity, etc.)
  • Oversee day-to-day business application support, enabling the business function with systems and data that support marketing and analytic needs; perform data quality and data analysis to ensure integrity of database
  • Represent company's interests and requirements with the marketing teams
  • Lead team to deliver best of breed reporting solutions and data visualization capabilities based on business partner requirements and to ensure adoption throughout the marketing organization
  • Guide and deliver omni-channel analytics and experimentation capabilities; educate cross functional teams on approach and process to execute experiments
  • Develop talent and manage team engagement


  • BA/BS degree, Masters preferred in Mathematics, Statistics, Economics or related field
  • 15+ years of combined experience in marketing technology, Enterprise database management, CRM, Data Science and team management
  • Exceptional conceptual and creative thinker
  • Strong experience in Analytics tools (R, Python, H2O), BI tools (Power BI, Tableau)
  • Strong experience in Cloud enterprise platforms (Hadoop, AZURE, Teradata)
  • Demonstrated ability to align cross team resources in systems development and implementation
  • Strong communication skills with the ability to summarize complex findings clearly and concisely
  • Strong ability to present to groups and to socialize new concepts
  • Broad working knowledge of retail, ecommerce, customer segmentation, lifecycle analysis, CRM applications, statistical modeling, data science, and SQL
  • Must be process-oriented and detail-oriented 




Competitive salary range commensurate with education and experience.

Please apply directly to Courtney by sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "AVP of Customer Analytics & BI Candidate: (Your Name)"