Media Director: The Woodlands, TX

Responsibilities:

The Media Director's responsibilities include, but are not limited to:

  • Sets media strategy across almost 50 individual markets, utilizing ROI by media channel by market and sales objectives to set plans.
  • Works with external agencies to set trafficking strategy and execute that trafficking across all media including TV, radio, billboard, and print.
  • Works with the print agency to refine print buys by market based on sales and ROI; executes insertion orders for all weekly inserts.
  • Regularly develops media tests in select markets to increase traffic/sales or reduce costs from the budget.
  • Negotiates pricing across media channels to reduce marketing costs.
  • Leads the Public Relations and community outreach program for the Company.
  • Manages all communication for new store openings and identifies unique opportunities for grand opening activation at the local level.
  • Maintains regular contact with internal teams (i.e., merchandising, retail, etc.) and external agencies to ensure marketing strategy aligns with business objectives.
  • Maintains current knowledge of marketing and industry best practices.
  • Other duties as assigned.

Requirements::

  • Bachelor's degree in Marketing, Advertising, Communications or other related field
  • 5-7 years related experience
  • Extensive knowledge of media planning at the local level
  • Highly analytical
  • Able to multitask and manage timelines in a deadline driven environment
  • Strategic leader that challenges the status quo
  • Proficient in Microsoft office applications, including Excel.

 

 

Compensation:
Competitive salary range commensurate with education and experience.

Please apply directly to Holly by sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Media Director Candidate: (Your Name)".

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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