Marketing Manager: Newark, NJ

This Marketing Manager will partner in the design, development and implementation of product and market segment strategies, manage new product introductions with key segments and develop marketing programs targeted to individuals and businesses to achieve sales and profit goals. They will be responsible for refining our value proposition, managing the overall content strategy, and developing our sales enablement support, lead generation, retention, and our thought leadership strategy and tactics.

Responsibilities:

  • Define our go-to-market proposition for product and customer/market segments. Responsibilities include value proposition refinement, content strategy development, creation of sales enablement tools, lead generation and retention tactics and thought leadership including infographics, white papers, blogs and key client leadership summits.
  • Direct the development and execution of all business-to-business (b2b) and business-to- business-to-consumer (b2b2c) marketing touch points with a focus on defining the organization's strategic positioning in group markets and individuals.
  • Responsible for both strategic and operational marketing functions and for developing ROI and KPIs for all campaign effort. Perform database, web, and electronic promotion analysis. Measure KPIs results for all marketing initiatives.
  • Identify new market opportunities and appropriate ways of penetrating those areas across multiple channels.
  • Develop and manage initiatives for specific b2b and b2b2c programs/campaigns in direct marketing, advertising, promotion, special events, collateral, web site and other means that convey a unified and distinctive leadership presence in the marketplace.
  • Oversee creation of all b2b and b2b2c marketing touch points including sales enablement brochures, sales presentations and collateral for trade event, emails, website, advertising, and other sales support initiatives.
  • Collaborate with certain provider groups to execute business-to-consumer (b2c) marketing campaigns, internal and external. Manage mix of in house and agency resources.
  • Establish and manage annual marketing budget with specific measurable objectives for each major project.
  • Collaborate with appropriate business partners to develop and manage initiatives in advertising, promotion, sponsorship, special events, collateral, web site and other means that convey a unified brand image and distinctive leadership presence in the marketplace.
  • Partner with Manager, Consumer Segmentation to create/refine customer segmentation schemes, perform attrition modeling, and estimating customer lifetime value.

Requirements:

  • Requires a minimum of 8 years marketing experience in financial services, consumer products, or retail industries. Health Insurance industry experiences a definite plus.
  • Requires a minimum 3 years' experience in CRM management.
  • Requires bachelor's degree from an accredited college or university, in Business, Marketing, Digital Marketing, English or Journalism. Advanced degree in Marketing or an MBA preferred.
  • Requires a minimum of 5 years' experience in b2b and or b2c marketing including e-commerce and Internet marketing.
  • Experience in brand promotion, advertising management and marketing campaigns

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to Courtney by sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Marketing Manager Candidate: (Your Name)"

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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