Executive Director, Email Marketing: New York, NY or Dallas, TX

Executive Director, Email Marketing: New York, NY or Dallas, TX

The Executive Director, Email Marketing will lead the development and execution of email marketing strategies in partnership with an Executive Leadership team. This role will be responsible for overseeing day to day email deployment, platforms, technology and teams, as well as monitoring email performance against KPIs and client expectations and being a team expert on email marketing. This person will be expected to know all email trends and developments and be an expert in all major ESPs.  Must have ExactTarget and Silverpop experience. 

This role will interface directly with clients, monitor industry trends and best practices, and bring email strategies that are compelling and innovative to clients, in collaboration with a client services team.  You will also be the top email evangelist in the industry and will speak at conferences, panels, and educational forums about email innovations and successes.

This role is newly created and will be responsible at the onset for defining a standardized and high quality process for email development and execution.


  • Design a cutting-edge, strategic, sustainable, and high performing email deployment process
  • Develop email strategy, short-term and long-term
  • Lead teams in the developing, planning, and deployment of email marketing programs for multiple clients across ESPs. Hire, train, develop, and engage a world-class team of email specialists and experts
  • Identify and establish impactful email KPIs, monitor progress against targets, and drive teams and technology towards success. 
  • Consistently stating attuned to industry trend, technology, and partnerships to improve our email capabilities and results.
  • Serve as email evangelist and advance our email capabilities by participating in various PR engagements and partnering with the New Business team and Account Management to sell-in new email programs and grow existing client businesses


  • Bachelor's degree
  • Minimum seven years of direct marketing experience with a depth of experience in email marketing
  • Track record of leading successful teams of professionals Understanding of email fundamentals such as CAN-SPAM, list management, deliverability, segmentation, KPIs, and targeting Experience working with various ESPs.
  • Must have SilverPop and Exact Target
  • In-touch with the latest trends in direct marketing/email marketing and digital marketing
  • Strong presentation skills Excellent consulting skills Must be a strong negotiator
  • Must have a strong Business Acumen Excellent project management skills at both a high, and tactical level
  • Ability to delegate effectively and responsibly
  • Strong verbal and written communication skills
  • High degree of ingenuity and creativity, with a past track record of developing innovative solutions that matter
  • Ability to manage multiple projects and shift priorities as customer needs change
  • Ability and desire to take on new and unfamiliar tasks and assignments
  • Must be an effective leader with the ability to create effective change
  • Ability to work on teams outside of functional area and collaborate with individuals at all levels
  • Good judgment skills
  • Must be an effective problem solver
  • Ability to deliver results in a consultative and collaborative manner



Competitive salary range commensurate with education and experience.

Please apply directly by sending your resume in Word format to: rachel@dcmstaffing.com. Please list your subject line as: "Executive Director, Email Marketing Candidate: (Your Name)".