Email Marketing Lead, Promotional: Paoli, PA

To continue our clients growth path, they need a promotional email expert to develop and execute campaigns across our flagship brands. They have had a lot of success to date growing and engaging customer base, but need someone who's a "rock star” in conceptualizing and launching creative campaigns that drive sales for mature brands.They also need a leader who wants to be empowered to own the email strategy, able to execute it tactically, and comfortable making impactful changes to improve performance without a safety net. But you won't be thrown to the wolves. You'll receive plenty of support from social, eCommerce, analytics, and merchandising teams.

You will be challenged to work strategically and tactically to deliver results. One minute you might be conceptualizing a "one of a kind” promotional email for 8 different mustang generations, the next minute analyzing campaign performance, and the next minute conceptualizing and developing tactics to increase customer retention and engagement that don't rely on discount tactics or traditional gimmicks. Regardless of the task, it's critical you have strong situational awareness and EQ as you'll work with diverse stakeholders across the organization.

Responsibilities:

  • Making data driven decisions to develop future campaigns and improve year over year metrics.
  • Strategizing and launching profitable Email Only promotions and special offers.
  • Developing and maintaining promotional strategy to increase retention of new and existing customers. Creating campaigns to specifically target repeat buyers to keep them active.
  • Proposing and executing new and meaningful tests that will improve metrics across multiple campaigns.
  • Leveraging the use of personalized email recommendations and behavioral data to create a unique email experience for all active users.

Requirements:

  • 3+ years email marketing experience
  • 3+ years of experience using ESP and third-party platforms
  • Experience understanding and analyzing email metrics to identify opportunities for improvements of email promotions

 

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to Courtney by sending your resume in Word format to: tmcdonald@dcmstaffing.com. Please list your subject line as: "Email Marketing Lead Candidate: (Your Name)"

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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