Director, Social Media: Paoli, PA

Our client is looking for a social media expert to develop and execute a next generation social strategy and lead their in-house social media team to deliver on it. They have had a lot of success to date growing and engaging on major social platforms, but need someone who has "been there and done that” as it relates to creating large integrated paid search campaigns for multiple brands. They also need a fearless leader who can implement industry best practices and develop team so they can reach their greatest potential.

You will be challenged to work both strategically and tactically across all social media operations. One minute you might be analyzing different data sources to measure campaign effectiveness for a brand, the next minute reviewing content calendars, and the next minute orchestrating the development of new YouTube content with in-house photo and video teams. Regardless of the task, it's critical you have strong situational awareness and EQ as you'll work with diverse stakeholders across the organization.

Responsibilities:

  • Developing the strategy and execution plan for engagement, content creation, prospecting, paid social and brand positioning for 3 retail and multiple private label brands to drive significant top-of-funnel customer acquisition
  • Collaborate on YouTube marketing strategy with in-house video production team, leveraging video assets for reach and discoverability on the platform and beyond
  • Monitoring channel performance making data driven improvements on a daily, weekly and monthly basis
  • Delivering thought leadership and best practices, evaluating new tools, and identifying trends that keeps us on the leading edge
  • Providing hands on leadership to social media team to ensure they are engaged

Requirements:

  • 7-10+ years of experience leading and managing a team, preferably within the digital marketing industry
  • 4+ years of experience strategizing, running, analyzing, and improving paid social media campaigns
  • Demonstrated track record of success in growing and engaging large audiences on major social platforms
  • Hands on experience with web analytics platforms (Facebook Ads, Google Analytics, YouTube Analytics)
  • Expert knowledge of social publishing, optimization and engagement tools (Hootsuite, Sprout Social, Falcon)

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to Holly by sending your resume in Word format to: tmcdonald@dcmstaffing.com. Please list your subject line as: "Director, Social Media Candidate: (Your Name)".

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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