Director of Digital Marketing: New York, NY

The Director of Digital Marketing leads the development of digital marketing programs designed to increase traffic and revenue.  Coordinates the joint efforts of IT, Marketing and Operations to ensure effective execution of the company’s digital marketing objectives and strategies.  Directs online marketing, including web site content, social media, search engine marketing and optimization, as well as emerging digital media.          

 

Responsibilities:

  Primary duties and responsibilities include, but are not limited to the following:

  • Overall implementation of the company’s digital marketing programs and coordination of the internal and external digital marketing teams.
  • Directs website strategy, development and content, including mobile web, search engine marketing and search engine optimization.
  • Directs the company’s initiatives in social media and emerging online media. 
  • Directs digital agencies and online resources. 
  • Responsible for communication of digital marketing programs to the field, including the creation and updating of a digital marketing calendar.  Maintains a highly visible, interactive position with field management.
  • Directs the creation and implementation of in-center, technology-oriented point-of-sale solutions, such as digital signage, web cams, etc.
  • Other duties may be assigned.

 

SUPERVISORY RESPONSIBILITIES:  Manager, Web Marketing. 

 

Requirements:

  • BA/BS degree in Economics, Marketing, and/or Business with marketing emphasis preferred. 
  • MBA with marketing emphasis preferred. 
  • At least eight to ten years of experience required, either with a consumer products/services company or a consumer marketing service company, such as an advertising agency, with an emphasis in  online, interactive marketing.
  •  Strong communication and facilitation skills with experience in managing team members to achieve results. 
  • Proven ability in creative problem solving and strong interpersonal and organization skills. 
  • Experience in digital marketing solutions and related advertising/promotional strategies

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly by sending your resume in Word format to: tmcdonald@dcmstaffing.com. Please list your subject line as: "Director of Digital Marketing Candidate: (Your Name)".

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

button-submit-your-resume.png

backButton.png