Director of Customer Loyalty Programs: New York, NY

The Director of Customer Loyalty Programs is responsible for leading the strategic vision of Loyallist –customer loyalty program. The Director will lead a team and work cross-functionally on an extensive basis to execute the strategic vision across all channels –department stores, the website, and outlet stores. The primary business objective of the Program is to increase sales by improving customer retention and increasing the spend of Loyallist members. While the Program is not credit-specific, the Director is responsible for achieving credit results.


Responsibilities:

  • Partner with the stores, merchants, e-commerce, and Macy's Inc Credit Marketing in the development of program initiatives, from ideation through implementation.
  • Develop customer lifecycle marketing campaigns to drive Program, Credit, and total company results.
  • Conduct extensive program analytics. This includes results related to each program benefit, customer behavior, credit performance, and overall results. Results are created and communicated to management on a consistent basis.
  • Serve as the loyalty system owner, championing the development of its features and ongoing maintenance in partnership with the Macy's Systems & Technology and Product Management teams.
  • Create omnichannel marketing campaigns to promote Program benefits and offers.
  • Lead, coach, and develop the Loyalty Marketing Team.
  • Develop a top customer strategy across channels that creates a differentiated experience for our best customers.
  • Partner with Credit and Omnichannel Customer Service teams to stay abreast of and address customer service issues related to the Loyallist Program. 

 

Requirements: 

  • 6 years of experience in Retail and/or loyalty CRM marketing
  • Hands-on program execution experience in a high-velocity dynamic environment
  • Ability to influence and lead teams across an organization
  • Strong analytical background and ability to critically evaluate complex business issues in order to develop customer-centric solutions
  • Ability to effectively manage multiple priorities at a fast pace
  • Consistently delivers against key financial goals
  • Consistently demonstrates strong strategic thinking and presentation skills
  • Exhibit behavioral attributes of being: Resourceful, open-minded, can-do attitude, inspired by tough challenges, active-listening, self-starting, high-energy, flexible

 

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to Courtney by sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Director of Customer Loyalty Programs Candidate: (Your Name)"

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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