Direct Mail Marketing Manager: The Woodlands, TX

Leads the management of our direct mail marketing program, involving approximately 7 million pieces per month across retail footprint. This person will lead a team of people cross-functionally and direct all creative, processing, and analytics for the direct mail function.

Responsibilities:

  • Works with internal direct mail team on a daily basis on building out mail campaigns for the Company
  • Leads the relationships with the external credit bureaus on targeted direct mail campaigns monthly
  • Sets the project plan and timeline for monthly direct mail processing to ensure on-time in-home deliveries
  • Analyzes both customer purchase data and sales data to make recommendations of mail quantities by mail list and by market
  • Regularly reports direct mail response rates & contribution margin by mail list and recommends optimizations to the direct mail program
  • Sets direction for testing strategy on a monthly basis in testing creative or data strategy for direct mail program
  • Works with internal data processing team to deliver monthly program and audit counts to ensure accuracy
  • Leads the relationship with the external print agency to ensure all direct mail is printed to hit in-home dates.
  • Analyzes impact of various mailers and media channels on sales and default rate and recommends areas for efficiency
  • Works with the data team to construct customer profiles to determine the optimal frequency of mailing for various lists
  • Works with the credit bureaus and credit department to determine additional variables to use to target mail lists to a better quality credit customer
  • Provides quality checks on monthly mail quantities to ensure they are in line with sales and budget goals
  • Provides quality checks on the on time delivery of mail pieces and regularly reports updates to the team
  • Develops dashboards and scorecards for media contribution to credit applications and sales


Requirements:

  • Excellent attention to detail and solid analytical skills
  • Strong communication skills and an ability to work effectively with internal team, agencies, and credit bureaus
  • Ability to manage multiple tasks simultaneously and effectively in a fast paced environment, while being able to communicate timing expectations to the organization
  • Highly proficient in Excel
  • Works effectively as a member of a team and independently
  • Education: Bachelor's degree (Advanced Degree Preferred)
  • Experience (years & type): 5 years minimum; prior experience in managing a direct mail program, with specific experience in credit bureau direct mail¬†

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to Holly by sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Direct Mail Marketing Manager Candidate: (Your Name)".

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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