Digital Marketing Manager, Google Shopping (PLA): Phoenix, AZ

The Digital Marketing Manager, Google Shopping (PLA) is responsible for customer acquisition that delivers on key performance indicators (KPIs) from digital media efforts and driving direct ecommerce sales. This role manages budget, strategy and execution of the PLA channel as part of the Digital team and works in partnership with internal and external teams to increase conversion and revenue.

This person will have an expert knowledge in Google Shopping (PLAs), extensive knowledge in paid search, display, remarketing, and affiliate marketing, excellent project management skills, and strong analytic capabilities in order to drive the company to achieve its performance based goals.

Responsibilities:
•Monitoring and developing strategies to grow market share through Google Shopping (PLA)
•Drives goals and a deep understanding of KPIs for the PLA channel to identify and report on business drivers
oMonitors progress and reports on weekly/monthly/quarterly progress
•Develops traffic forecast in conjunction with analytics and finance partners
oMonitors progress weekly/monthly/quarterly
•Directs execution all aspects of Google Shopping with the goal of driving sales growth through the PLA channel
•Work proactively with the external search agency to implement recommendations for new and existing PLA programs, including but not limited to:
oSet priorities and goals with the agency of record
oWork closely with internal partners to support new initiatives
oWork with merchandising partners to monitor and adjust pricing strategies
oSupport the creation & delivery of various reports to communicate campaign performance
oMonitors and reports progress of initiatives
•Works in conjunction with IT and external agencies to manage and adjust product feed to be best in class
•Monitors competitive activity in the PLA channel and adjusts strategy as needed
•Assists with creation of annual digital media plans, including vendor monetization opportunities
•Maintains project timelines and follow up with teams on deliverables
•Manages budget and invoice reconciliation
•Provides day to day management of key business relationships
•Assesses new opportunities, including developing test plans

Requirements:
•7-10 years experience in Digital Marketing, preferably in a retail or large corporate environment
•Proven track record with a multi-million dollar media budget (>$30M annually)
•Expert knowledge of Google Shopping
•Advanced knowledge of product feeds
•Advanced knowledge of third-party SEM platforms such as Kenshoo or Marin
•Intermediate to advanced knowledge of search concepts
•Intermediate to advanced knowledge of remarketing programs
•Intermediate to advanced knowledge of affiliate programs
•Proficiency in Microsoft Excel and Powerpoint
•Bachelor's degree in Marketing or related field required
•Demonstrable history in strong applied analytics as a foundation for decision making - a love of data, gleaning insights from data, and making decisions based on data.
•Results orientated with outstanding project management skills
•Strong analytical and problem solving abilities
•Ability to manage and communicate digital marketing as a business strategy
•Strong ability to effectively prioritize workload and perform in a fast pace environment
•Strong knowledge of web analytics software (Adobe Analytics & Google Analytics preferred)
•Understanding of HTML, CSS and code structure

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly by sending your resume in Word format to: tmcdonald@dcmstaffing.com. Please list your subject line as: "Digital Marketing Manager, Google Shopping Candidate: (Your Name)".

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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