CRM Manager: New York, NY

The CRM Manager will develop, manage, execute and optimize campaigns that will grow relationship with customers – from acquisition to repurchase including enhancing the Loyalty Programs and email file growth for each brand. Developing opportunities to increase our reach, optimize the customer onboarding experience, and automate ongoing marketing efforts to convert prospects into customers and customers into high-value customers. Focus on customer database analytics, analyzing and reporting on delivery and providing post-campaign analysis.
 
Responsibilities: 

  • Develop multi-channel marketing strategies (email, mobile, web, POS) for customer lifecycle, onboarding, growth, and retention programs across all brands.
  • Analyze customer data to create customer profiles, segmentation, and trending analyses, LTV modeling and response analysis.
  • Generate standard daily, weekly and monthly reporting to support business needs.
  • Act as primary point of contact for ad hoc analysis and database related requests internally for cross functional stakeholders.
  • Perform pre & post campaign analysis to help drive strategy and execution of future programs and product launches.
  • Mine CRM data for insights and key trends that address business questions and inform strategic decisions.
  • Drive personalized communication that increases consumers’ engagement with the brand and lifetime value.
  • Develop the customer segmentation strategy based on analysis of transactional and behavioral data to drive lifecycle campaigns and marketing campaigns.
  • Recommend new strategies, innovative ideas and technologies to grow the channel. 
  • Work with CRM vendor to review data accuracy, develop reporting & analytics projects & enhance Loyalty programs across brands.
  • Communicate performance, results and recommendations to stakeholders.

 
Requirements: 

  • 5+ years of CRM / email marketing experience.
  • Deep understanding of customer database analytics & associated metrics and know how.
  • Hands on experience and know how in the strategic and tactical aspects of email marketing.
  • Loyalty Program Management experience a plus.
  • Strong communication skills and ability to clearly relay objectives, recommendations and results.

 

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to Holly by sending your resume in Word format to: rachel@dcmstaffing.com. Please list your subject line as: "CRM Manager Candidate: (Your Name)"

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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