Creative Director: The Woodlands, TX

The Creative Director sets the creative direction for all marketing of the brand.  This person leads a team of in-house designers in the execution of creative across all media (direct mail, TV, radio, billboard, newspaper, digital, in-store materials, etc.).  This role will also be responsible for managing all Marketing timelines, scheduling, proofing and will act as the liaison between creative, merchandising, compliance and external agency partners as it relates to creative.

Responsibilities:
The Creative Director's responsibilities include, but are not limited to:

  • Leads consumer insights to develop the messaging strategy across channels to maximize impact of creative and develop long-term relationship with customers
  • Manages in-house Design team, setting the creative strategy across mediums
  • Works hand-in-hand with Brand agency to develop TV campaigns and execute multiple TV shoots per year
  • Manages production timelines, scripts and all creative.
  • Leads direct mail creative for the Company; sets plan for creative testing on a monthly basis in this channel.
  • Leads the messaging strategy for Grand Openings to maximize impact when entering a new market
  • Partners with Compliance to obtain approval for changes in the credit marketing strategy.
  • Supports the entire marketing team with proofing of materials prior to release.
  • Manages the budget and forecasting for all creative efforts (TV production, POP, etc.)
  • Sets strategy for messaging in-store, including POP and price sign direction
  • Maintains regular contact with internal teams (i.e., merchandising, retail, compliance) and external agencies to ensure marketing strategy aligns with business objectives.
  • Other duties as assigned.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications or other related field
  • 5-7 years related experience
  • Strong foundation in consumer insights and messaging strategy
  • Experience leading team of designers
  • Excellent written and verbal communication skills
  • Able to multitask and manage timelines in a deadline driven environment
  • Strategic leader that challenges the status quo
  • Strong attention to detail
  • Proficient in Microsoft office applications

 

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to Holly by sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Creative Director Candidate: (Your Name)".

ALL INFORMATION PROVIDED IS CONFIDENTIAL.
THERE IS NO COST INVOLVED FOR ANY APPLICANT AS ALL FEES ARE CLIENT/COMPANY PAID.

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