Marketing Manager: Buffalo, NY
Responsibilities:
1. Create annual marketing plan to support organizational sales objectives.
2. Lead efforts to increase and/or enhance our inquiry generation & brand image through effective, targeted marketing communications.
3. Oversee the updating & maintenance of our website to ensure the end product is sophisticated yet user-friendly and effectively conveys our vision & value proposition.
4. Support sales & business development activities by conducting relevant market research, communicating results, and helping to develop strategies to exploit possible opportunities.
5. Ascertain customer demand by monitoring/tracking market changes, identifying trends, etc…
6. Analyze trends, market/customer data, etc… to implement strategies for increasing base of meaningful inquiries.
7. Identify newsworthy items & write professional press releases and articles for trade journals.
8. Organize and coordinate all aspects trade exhibitions.
9. Collaborate with manager to develop annual marketing budget and subsequently maintain activities within budget. Analyze cost/benefit of marketing investments, and continuously recommend enhancements.
10. Interface with public officials in order to have increased visability to government funding/grants.
11. Research & apply for applicable grants.
Qualifications:
BS in Business, Marketing or related field required; MBA preferred.
Excellent verbal & written communication skills required.
Experience writing press releases and technical articles required.
Must possess a high level of creativity balanced with analytical business skills.
Experience in web design & proven ability to effectively utilize internet marketing tools.
Requires independent, self-starter who is driven to develop and oversee successful marketing program.
Marketing experience in environment with industrial focus a must.
Compensation:
Salary in the $70,000 to $75,000 range commensurate with education and experience.
Apply directly to Mary Girasole by calling (716) 632-1500 and/or sending your resume in Word format to: mgirasole@dcmstaffing.com. Please list your subject line as: "Marketing Manager Candidate: Your Name"
