Ecommerce Manager – Hardware & Applications: Ridgefield Park, NJ
Our client, a large multi-channel retailer in NYC area, seeks an experienced ecommerce professional to be responsible for day-to-day management of Company’s eCommerce initiatives. Responsibilities will include but are not limited to, overseeing on-site content and product promotions, development and optimization of targeted marketing programs such as SEM, SEO, email marketing, online media and other acquisition and customer retention programs, as well as oversight of key performance analytics and reporting tools for continuous site and campaign optimization.
Responsibilities:
Enable eCommerce sales efforts by effectively managing the front-end website experience, landing pages, content, product placement and overall merchandising mix. Assist with the implementation of online merchandising strategies and segments that drive improvements in sales conversion, translating to increases in customer acquisition, retention and up/cross-sales. Track and evaluate site user behavior; make recommendations to improve user experience/usability and sales conversion. Work with Online Marketing team to oversee implementation and optimization of marketing programs to increase traffic, loyalty and overall sales including, but not limited to, search engine marketing campaigns, affiliate relationships, comparison shopping engines and social. Write creative briefs and interact with internal resources for creation of marketing assets including banner ads, promos, email blasts, landing pages, etc. Regularly review promotional activities with product division sales, operations and customer service teams to ensure all key stakeholders and business units can plan and/or adjust their functional needs accordingly, as well as to gather consumer feedback and enhancement requests. Maintain optimal site usability for the user experience by analyzing onsite behavioral analytics and conversion data in order to effectively optimize site promotions, messaging, and other key indicators that enhance ROI. Communicates effectively with all stakeholders; anticipates and resolves issues regarding schedules and deliverables. Assist in the development of the overall marketing plan. Monitor industry trends and competitor Web sites. Identify opportunities for new marketing tactics, site-conversion functionality and improved user experiences
Qualifications:
Include BA/BS in marketing, business or a related field with a minimum of 3 years experience in eCommerce and/or web content management and online promotions including content development, creative design, quality assurance testing and key performance metrics. Demonstrated ability to lead projects and develop Web initiatives is required: Organizing, planning and executing projects from conception through implementation. Hands-on knowledge in placing, tracking and maintaining of paid keyword campaigns is preferred. In-depth knowledge of eCommerce and user experience best practices, experience managing eCommerce stores and promotions. Demonstrated understanding of Web technologies, browsers, analytics and content management systems and processes. Strong analytical, project management, problem-solving, verbal/written communication, leadership and multitasking skills. Experience managing online marketing campaigns in a competitive consumer market. Fluent in Microsoft Word, Excel, and PowerPoint. Self-motivated and able to work independently as well as part of a team in a fast-paced environment with multiple projects, tight deadlines and changing priorities and show constant entrepreneurial initiative. Exceptional communication and organizational skills.
Compensation:
Salary in the $75,000 to $95,000 range commensurate with education and experience. Bonus eligible opportunity.
Apply directly to Holly by calling 1-800-349-8463 and/or sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Ecomm Mgr Candidate: (Your Name)".
