Email Marketing Manager: NYC
Summary
The Email Marketing Manager will oversee the development and growth of the email-marketing program. Will be responsible for all aspects of planning and execution including calendar management, creative development, production and analytics.
Responsibilities
• Develop new communication strategies to optimize email program, improve customer retention and drive incremental sales – triggered campaigns, lifecycle marketing program
• Drive and manage email process - merchandise, content, messaging and segmentation
• Develop and execute testing strategies to improve email metrics
• Analyze email campaign results including audience, offers, messaging, creative, deliverability, open rates, click through rates and conversion
• Manage email project workflow - develop schedules, manage team to deadlines, work with merchants to select key items, write creative briefs and gather approvals
• Communicate email strategies and plans to email vendor for proper implementation
• Share email program insights and recommendations with key internal partners for ongoing optimization
• Regularly forecast sales, response and budgets
• Partner with direct mail team to develop cross-channel learnings and insights to develop optimal contact strategy
Requirements
Bachelors degree
Four plus years marketing experience
Two plus years of email marketing experience (not just a part of your position – must be a be the majority of your role)
Experience with Excel, Word and PowerPoint
Proven excellent organizational, project coordination and multi-tasking skills a must
Ability to manager and lead direct reports
Knowledge/background of e-commerce, email marketing and best practices
Exceptional attention to detail
Exposure to retail and/or direct marketing is a plus
Understanding of HTML is a plus
Working knowledge of CAN-SPAM laws is a plus
Willingness and ability to collaborate with all levels of management as well as various internal teams and outside vendors
Ability to handle multiple tasks simultaneously and meet tight deadlines
Dynamic manager who has energy, enthusiasm, and an ongoing commitment to achieving high quality results and thrives working in a fast-paced, challenging online environment
Self-motivated with a high level of initiative and sense of urgency
Retail experience preferred
Compensation:
Competitive salary range commensurate with education and experience.
Apply directly to Holly by calling 1-800-349-8463 and/or sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Email Mgr. Candidate: (Your Name)".
