Sr. Analyst/Modeler, Strategic Planning Group: Los Angeles OR Medford, Oregon
Our client, a multi-channel retailer, is looking for a Sr. Analyst/Modeler in their Strategic Planning Group.
This position is responsible for leading and/or supporting marketing-focused projects across the multiple brands within the company and channels of commerce (Retail stores, online, catalog, call centers). The individual must be a strategic thinker who can recognize opportunities in both retail and online markets and leverage those opportunities to increase enterprise profits. S/he is accountable for designing the analytical framework to test working hypothesis and insights, using SQL programming skills to extract the proper data from a variety of systems, developing data/analytical models, performing statistical analysis, making actionable recommendations and presenting findings. This position requires leadership skills, strategic thinking and strong communication and interpersonal skills.
The information, analysis, leadership, and recommendations of this candidate are critical to business decision making and to the growth of the enterprise.
Responsibilities:
• Develop and deploy customer marketing & valuation models such as strategic segmentation, attrition, LTV, response, offer optimization & product purchase models
• Develop and create unique data structures to address complex longitudinal behavioral hypotheses across product categories, purchase channel and marketing efforts
• Conduct complex database research projects, simulations and advanced data mining on large transactional databases
• Summarize & synthesize complex customer behavior into business recommendations
• Make strategic and tactical marketing & customer-focused recommendations and provide analysis that improves profitability.
• Develop recommendations, strategies, tactics, and future testing based on analyses
• Analyze, interpret and optimize campaign performance including accurate circulation, promotion analyses, new models or segmentation strategies
• Support organizational learning around the drivers of response, incremental spend and customer lifetime value
• Develop powerpoint presentations to communicate and align on key findings and recommendations and communicate timely results and recommendations to management
Requirements:
• 3+ years experience using SAS/SPSS for longitudinal behavior analyses in a direct to consumer or marketing environment
• Advanced technical skills
• Proficiency in the development and application of customer marketing & valuation models such as strategic segmentation, attrition, LTV, response, offer optimization & product purchase models. Experience outside the Retail industry is welcomed.
• Marketing (including direct/database marketing) and campaign performance background
• Well-defined problem identification/solution skills related to business applications
• Ability to leverage traditional direct to consumer/retail KPIs and develop new metrics to measure and monitor changes in customer behavior
• Capacity to thrive in a fast-paced, challenging environment; self-starter with ability to support multiple work streams to meet deadlines.
• Ability to make statistical inferences & analytical curiosity
• Understanding of RFM, list selection criteria, file scoring and segmentation
• Excellent communication and interpersonal skills – written & oral. Ability to analyze and synthesize financial data and research into clear, concise presentations for internal senior leaders.
• BS/BA Degree
• Computing Skills: SQL, SAS, MS Access, Advanced Excel skills (particularly with business modeling and analytics), PowerPoint
Compensation:
Competitive salary range commensurate with education and experience.
Apply directly to Holly by calling 1-800-349-8463 and/or sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Modeler Candidate: (Your Name)".
