Marketing/Brand Manager: Buffalo, NY
Large CPG company seeks a Marketing Manager to join the team/ In this role, you will lead annual planning for product(s) and implement annual plans. Product Management, product Development and Improvement. You will execute innovation/renovation activity against plan. Product/Segment Knowledge: You will be an 'Expert' on category/segment within the Division (understand operational capabilities, technical aspects, uses, customer positioning). You will provide input into the demand plan, provide support and solutions to the Product Supply Chain, make pricing recommendations on new products and general price increases based on value. Problem solve inventory, recommend SKUs for rationalization and execution, understand the Market. Consumer/Customer/Industry understanding, target markets and segments for category. Understanding competitive set/competitive assessment/market quantification and analysis. Perform Category Discovery work to generate new products and platforms within appropriate target segments. Drive category/segment/customer plans and execution according to it's strategic role within the Division to achieve divisional volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity). Provide cross-functional team leadership/project management, maintain consistent communication with field sales, market research and other resources to develop insight into emerging focused trends and translate into business opportunities.
You will be responsible for planning and executing marketing communications for category/segment within the Division and the associated budget by:
* Understanding brand equity
* Managing brand positioning
* Supporting agency/consultant management
* Shopper/operator marketing (consumption, promotion, merchandising development)
Product line P&L responsibility for product category within Division. Make appropriate RONA recommendations, understand product cost structure (perform basic proforma's), develop and manage appropriate budgets and contingency plans as required
Requirements:
-Bachelors degree in marketing or related field required; MBA preferred
-Minimum 5 years experience in a marketing role
-Demonstrated financial skills to include P&L analysis and other analyses
-Solid communication skills to include verbal/written capabilities; strong presentation ability
-Experience in the food industry a plus
-Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
-Must be able to travel 10% of the time
Compensation:
Competitive salary range commensurate with education and experience.
Apply directly to Rachel by calling 1-800-349-8463 and/or sending your resume in Word format to: rachel@dcmstaffing.com Please list your subject line as: "Marketing Mgr Candidate: (Your Name)".
