Senior Internet Marketer: Buffalo, NY
My client, based in Buffalo, NY seeks a Senior Internet Marketer. This position is responsible for helping to set the strategic vision for and the execution and evaluation of the day-to-day functions that support Internet Marketing programs.
Job Requirements:
'Bachelor's Degree in E-commerce/E-business, Interactive or traditional Marketing, Business or Advertising required.
'5+ years minimum of full-time oversight and hands-on experience leading Internet Marketing efforts for a large company, in an e-commerce environment preferred.
'In-depth knowledge and hands-on experience in all of the following: SEM/PPC, SEO, Email Marketing, Affiliate Marketing, Google Analytics, Google Website Optimizer, Google Webmaster Tools, Link Building, Social Media, and Content distribution.
'Excellent data analysis skills.
'Keep abreast of the latest Internet Marketing trends, including opportunities for new traffic growth.
'Knowledge and understanding of current search engine algorithms/methods.
'Understanding of web page elements and layout, web design, and how it affects SEO and the user experience.
'Experience with optimizing Search Engine Marketing campaigns through ad copy, keyword selection, campaign structure, geo targeting, match type, and Quality Score / landing page optimization.
'Excellent communication (including verbal and written), organizational, and project management skills.
'Strong analytical and problem-solving skills.
'Ability to work in a fast paced environment and prioritize projects.
Essential Duties:
'Manage large SEM/PPC campaign, monitor performance, adjust as needed to achieve desired results.
'Organic traffic growth, including SEO optimization of the website, optimization of web page copy, user experience/usability, and working with the development team on current and future projects.
'Working with the Merchandising team on content development, link building, product categorization and product presentation to maximize sales.
'Analyze current and historical Analytics on an ongoing basis to identify trends, strengths and weaknesses, and provide business intelligence to upper management.
'Analyze and optimize email marketing messaging and targeting.
'Oversee, optimize, and participate in our Social media channels.
'Assists in developing Internet marketing strategies, identifying new Internet marketing business opportunities and preparing business cases that support those opportunities.
'Conduct competitor analysis.
'Monitoring search engine ranking and trend for our keyword universe.
'Utilizes statistical analysis to optimize Internet Marketing programs based on current/past delivery trends
Compensation:
Competitive salary commensurate with education and experience.
Apply directly to Rachel by calling 1-800-349-8463 and/or sending your resume in Word format to: rachel@dcmstaffing.com Please list your subject line as: "Internet Candidate: (Your Name)".
