Online Marketing Manager: Columbus, OH
My client seeks an Online Marketing Manager to be responsible for the development and execution of online marketing optimization. He/she will strategize, develop and execute online marketing programs that include affiliate marketing, web analytics, email, customer retention programs, viral marketing, and online advocacy. Increasing qualified traffic, conversions and ROI are a top priority. This position is also accountable for the financial performance and legal compliance in assigned areas. He/she serves as a team leader with internal Operations, Creative, Customer Service and Analysis areas to ensure that all marketing programs are executed smoothly, resulting in positive customer relations and positive contribution to profit.
Responsibilities:
Customer Acquisition
"Develop and execute an online customer acquisition plan to maximize site traffic with a focus on quality of traffic to maintain or increase conversion rates.
"Execute successful and profitable affiliate programs to increase subscriber growth and enable existing customers to be rewarded for transfers, upsells and referrals.
"Track, measure and analyze performance of online advertising and marketing programs; design test strategies and refine creative to optimize results
"Develop and execute an online optimization plan including A/B testing and heuristic testing to improve overall site conversion rates.
Customer Retention
"Develop, drive and execute effective club and ancillary cross selling programs including email cross-promotes.
"Define, create and execute targeted email marketing campaigns to improve customer retention through increased awareness of all company products.
"Manage the execution of all email communications including newsletters and marketing promotions.
"Study impact of customer segmentation of online and offline buyers (with email) to gain insights on retention and satisfaction.
"Collaborate with marketing and customer service to establish a process of communication that will increase customer satisfaction and loyalty.
Web Analytics
"Collaborate closely w/market managers & e-commerce analyst to create regular & ad-hoc reporting and analysis based on business needs. Drive product level forecasting efforts.
"Conduct regular reporting reviews with e-commerce team, and quarterly reviews with traditional marketing team.
"Work closely with internal departments to discover new reporting needs. Take a key role in developing reports and metrics that address these needs.
"Reference the web analytics data in cross-functional meetings to increase utilization.
Requirements:
"Bachelor's Degree in Business, Marketing or Finance, with an MBA preferred
"5+ years online marketing
"In-depth marketing knowledge and success, specifically in affiliate marketing, online optimization, search, email and viral marketing
Compensation:
Competitive salary commensurate with education and experience.
Apply directly by calling 1-800-349-8463 and/or sending your resume in Word format to: rachel@dcmstaffing.com. Please list your subject line as: "Online Mgr. Candidate: (Your Name)".
