Manager of Loyalty Marketing
The Manager of Loyalty Marketing will be a critical member of the Loyalty Marketing team, reporting to the Director of Loyalty at this Chicago area company. This person manages initiatives that originate from in-depth research and investigation that are conceived and executed to support the company loyalty programs. You will focus on all aspects of customer engagement and consumer trends, with the ultimate goal of driving revenue from and building loyalty among our existing customer base as well as deploying innovative strategy and tactics to increase the customer base. This role requires a person who thrives on balancing strategy, creativity and should be MROI-focused. Must have a combination of outstanding listening skills, deep analytical expertise, high curiosity and a passion to succeed in a tough retail environment. The Manager, of Loyalty is responsible to build a business plan/rationale for new/advanced initiatives working in partnership with the infrastructure team and external agencies. Will need to apply well honed skills in project and program management while exhibiting leadership in process re-engineering and implementation of process, technology, and organizational change. Finally, need to have a working knowledge of the retail industry and/or customer recognition and reward programs.
Responsibilities:
• Design, implement, and test leading-edge loyalty program innovations with a commitment/discipline to a strong test/learn culture balanced with smart risk taking – willingness to learn from mistakes and quickly refine to based on key insights to ultimately win vs. competition
• Create robust large-scale technology applications that support member recognition and reward
• Create prototypes quickly and re-architect them for production readiness
• Play an active role in the evolution of the loyalty program across the company enterprise
• Develop measurable objectives for any/all initiatives as part of the business plan, while helping the Loyalty team achieve revenue, profit and engagement goals from program members
• Frame project rationale, definition/scope, business case rationale with in-depth financial proformas, strategy/design formulation, execution management and resource optimization in collaboration with enterprise colleagues in Online Business Unit, Information Technology, Point of Sale, Customer Data Warehouse, individual Business Units, Enterprise Analytics and Finance.
• Teaming with CRM infrastructure team to drive business requirements in coordination cross-functional team to make smart decisions and deploy effective/innovative programs
• Drive the budget based on results; deliver on time and on budget
Qualifications:
• Minimum 5+ years relevant CRM/direct consumer retail marketing experience
• BA/BS degree in marketing, finance, or marketing research/quantitative study; MBA preferred
• Demonstrated leadership experience and results managing high visibility projects – from initiation on through to launch/sustaining
• Experience managing multiple projects - simultaneously
• Track record of making an impact on measurable business results
• Ability to succeed in a fast paced, highly matrixed environment
• Exceptional analytical, organizational and interpersonal skills
Compensation:
Competitive salary commensurate with education and experience.
Local Chicago area candidates preferred. Apply directly calling 1-800-349-8463 and/or sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: "Loyalty Candidate: (Your Name)".
