Market Manager
Job Summary:
The Market Manager is responsible for the strategic and tactical business plan and for the revenue and profit growth of their assigned Educational market/space(s) and customer type(s) across all of the Direct Marketing Americas businesses. Their key responsibilities include developing and implementing the strategic and tactical plans for their assigned market(s)/space, identification of new product and service opportunities, developing and documenting the voice of the customer for their assigned market(s)/space, validating and documenting the current as well as the future customer requirements, developing and executing the market(s)/space marketing campaign strategy and tactics as required to drive profitable revenue growth, and driving sustainable growth initiatives to meet and exceed their yearly financial targets.
Requirements:
• Results driven • BS/BA in Business or Marketing • Ten years of recent related sales/marketing and voice of customer experience in the targeted Educational market/space and customer type • Demonstrated experience successfully managing strategies, tactical programs and processes in a P&L environment. • Must have a proven track record of achieving profitable revenue growth through the effective development and implementation of multi-media and multi-channel strategic and tactical plans. • Proven track record of developing and implementing marketing plans that generate profitable sales revenues • Must have MS Word, Excel, and PowerPoint skills • Must have excellent written and oral communication skills
Essential Duties:
• Profit and loss responsibility for their assigned market(s)/space or homogenous group of customers • Build and execute a three year plan for their assigned market(s)/space or group of customers that maximizes revenue growth and profit. • Define the market and revenue opportunity for their assigned market(s)/space or group of customers. • Identify and evaluate the competitive market landscape and develop a multi-media strategy to achieve their assigned market(s)/space revenue and profit targets. • Conducts market research to understand assigned market(s)/space and customer type trends and dynamics in order to uncover new revenue and profit opportunities. • Work closely with all of the Direct Marketing Americas businesses to facilitate new product and service development in accordance with the new market initiatives and their market(s)/space management responsibilities. • Develop and maintain a customer centric focused process to gain insight and document the category and customer type's needs and requirements through collaborative efforts with key individuals from within the company, customer visits, phone interviews and call center phone monitoring. • Document market reference price and recommend selling price guidelines to maximize sales demand, profit objectives, and market position. Smart Goals Revenue for assigned market/space(s) and customer type(s) – 40% Strategic marketing plans for assigned market/space(s) and customer type(s) – 40% • Components to include VOC and New business development plan New product sales – 10% • Unit specific total new product revenue – Catalog group goal New product pipeline – 10% • Unit specific total new product concepts – Catalog group goal
Compensation:
Salary in the $100,000 to $110,000 commensurate with education and experience. 15% annual bonus opportunity.
Apply directly to Vince Morreale by calling (716) 632-1500 and/or sending your resume in Word format to: vmorreale@dcmstaffing.com. Please list your subject line as: "Market Mgr. Candidate: (Your Name)".
